How Running a Website is a Lot Like Building a Theme Park

Creating an amazing web experience for your visitors is a lot like building a theme park.

Guests come to both for a specific aim — with theme parks it’s often for amusement and escape. With websites, it’s often for entertainment or information.

But what both have in common is this: visitor experience.

By delivering excellent content and focusing on the overall experience of your visitors, or “guests”, you can ensure they will come back and even become devoted to your brand, product or mission.

It’s All About Guest Experience

Walt Disney revolutionized the amusement park industry by creating a theme park on a different set of principles. Keep it clean, keep it fun, make it about great stories, and guests will always want to come back.

Unlike other parks of the time that only focused on cheap thrills, Disney focused on quality content and an atmosphere that his audience would love — one that would keep guests coming back for more.

Similarly, websites must focus on delivering unparalleled experiences to their “guests” in order to stand out in a very busy and competitive landscape. In the same way that a great theme park is free of mess and litter, good websites are free of…