How to Get Great Podcast Guests

No matter the platform of your show, there may come a time when you desperately desire to interview or include fantastic guests. That’s easier said than done. There are a lot of challenges you need to first overcome before you are able to land top-notch podcast guests. These include

Defining Your Show

Before you can go ahead and get guests, you need to know what it is your show is about. If you haven’t done this yet, it’s time for you to reevaluate. There’s a great book out there I would recommend. It’s called Make Noise: A Creator’s Guide to Podcasting and Great Audio Storytelling, by Eric Nuzum. Eric helps you dial in on what your show is about, focusing on defining a show that people want to listen to. This is the first biggest hurtle to overcome before you can get guests because in order to sell guests on your show, you need to tell them what it is all about.

Defining Your Podcast Guests

It doesn’t end there. Once you have clearly defined your show, know what it is about, its purpose and its audience, you are now ready to figure out the right kind of guests for the show. How you do this is up to you — there’s no right or wrong answer. You can create a master strategy outlining every show for the next two years and every type of guest you want. Or you can make your way through…