Considering Becoming a Content Creator in 2021? Statistics Say You Should

Content Creation is Hot. But What Is It?

Who says they want to be a content creator when they grow up?

Maybe kids have changed since when I was one. Or maybe you grew up with more forward thinking children than I. When I asked kids what they wanted to be (or when I was asked for that matter) I would have said something like “oh, I want to be writer” or a scientist, or an astronaut. Because of the influence of businessmen and entrepreneurs, a lot of kids today want to grow up to have their own business. Still, not many kids say they want to be a content creator. It’s just not that common.

Why It Pays to Be a Content Writer

Perhaps this is the reason nobody says they want to be a content creator in their eighth grade class –there is no sure, clear path to becoming one. Why is this?

The In demand Jobs are Not What You Think

So you want to move to sunny California. You want to wake up and go for a run down to the Golden Gate Bridge, breathe in that fresh air that smells like innovation. What job should you study for? Surprisingly, it’s not necessarily that job in the hard sciences. In fact, among the top jobs in demand right now, more than half of them ARE NOT IN TECHNICAL FIELDS.

Content Creation is Integral to Social Media

Just for starters, and if you don’t believe me that content creation is a key and valuable skill in today’s market, take a look at social media. Everything on Social is content. In fact, it is in part thanks to social media that content creators have the amazing role to play–and why it has become a real and viable option as a career not only for influencers, but for folks who work behind the scenes.

What Kind of Content Creator Are You?

When it comes to content creation, I see two broad categories, and maybe a third, smaller category. This is the exciting stuff.

The Rise of Video in Content Creation

I think when people talk about Content Creators, they often think of writers. Because of the term “content writing” and “content marketing.” Content marketing is something 92% of businesses are now doing. But what everyone is saying is the next big thing in content is not actually writing. It’s VIDEO.

The Bottom Line

At the end of the day, there’s a big difference between writing content on somebody’s blog somewhere and creating content that has an impact, and content that you can draw a living from.

Content Guru in Chief of www.josephwriteranderson.com

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