The Pros and Cons of Creating an Online Personal Brand

The way we do business and get jobs has changed. In college, someone told me “if you aren’t on LinkedIn, you don’t exist.” In the past, the only thing someone knew about you when you applied for a job was what you said on your resume, and what they could gleam from you from your references. Now, the hiring process is anything but simple. Before you are even offered a job, employers look at your…