Why “Content Developer” Might Be More Accurate than “Content Creator”

In world where people are really confused about what creatives do for a living, does it really help making it even more confusing?

It feels like there are a million different titles that mean the same thing. You’re a content creator. No, you’re a content marketer. Or maybe you’re a social media manager. Or a social media writer? Or maybe you’re a content marketer. No, a content strategist. Don’t all these titles have something in common, anyways?

One term that’s super catchy right now is that of “content creator”. It’s cool, it’s hip. And rightly so. “Content” is a much loved term — virtually anything these days goes by content. In reality, however, despite my own love for the word content, it’s less magical than it might seem. For example, by modern standards, anyone who creates something, creates content. Video is content. Email is content. Podcasts are content. I’m fine with that.

But when we simply attach “Creator” onto the end of “content”, things get a bit confusing. What does being a content creator mean? What real weight does it carry?

The Real Problem with Calling Someone a “Content Creator”