Why Content is Needed More Now than Ever

It’s clear how society has changed. Thanks to innovations in technology, people can work from home when emergencies hit. But, so, too, has technology changed the way people buy, learn, and share information. Internet is not something that people typically shy away form using. Even in the best of times. However, with everyone stuck at home during this time, internet usage is up. You know what that means? People are searching for content. And it’s not just those funny memes and quarantine videos. It’s also not simply the news. People are also searching for information. The end result is, they are searching for content.

Content is powerful — and with content, we have the power to answer people’s questions. We also have the power to inspire, shape opinion, and ultimately change the world. Businesses, however, also stand with much to gain from creating content. Where do they arrive in organic search, compared to their competitors? How does their content compare to the content of their rivals? Is it more compelling? Does it tell their story?

The “Why” is What Matters

When someone lands on your website, what is it that’s going to cause you them to purchase from you? Is it because of how great your product is? Or is it something else. Without even getting into the nitty gritty of how your product works, or how much…